duffydashboard
Data for a Modern Broadway
Duffy Square:
59°
duffydashboard is the official data and analytics partner of the TKTS discount ticket booth.
Focusing first on tkts — the most powerful tool in the same day market — our mission is to educate productions big and small about the customer trends and sales tactics that have emerged in same-day ticketing since the Covid shutdown.
Initially developed as a labor of love, duffydashboard combines unprecedented, cutting-edge data and analytics tools with a team of analysts who have decades of experience in the same day market. Because data is only as good as the analysis that it enables.
duffydashboard is especially proud to serve the nonprofit theater community both on and off Broadway. Please contact us to learn more about the access to data and resources that your non-profit status gets you.
Meet the Team!
Ben Van Buren began work on what would become DuffyDashboard in 2018 while researching new ways to supply theater advertising clients at DragonFlyer high-quality data about tkts activity and sales. As DuffyDashboard's Co-Director, Ben is focused on exploring how audience development efforts at non-profit and commercial productions can benefit from engaging in the same-day ticket market using datasets, providing KPIs to help make data-driven decisions and meet their goals.
Susanne Boulle founded DuffyDashboard's sister company, DragonFlyer Works, offering promotional services in the Broadway industry. DragonFlyer has partnered with 200+ Broadway and Off Broadway productions, since 2010. She's focused on ticket buying trends in the last minute market, especially the many Broadway and TKTS first time shoppers who are showing up in 2023 and how those demographic trends are evolving since Broadway reopened.
Samantha Dubin is the TKTS Operations Manager at TDF and the partnership coordinator for DuffyDashboard. She began working at TKTS in 2014 as a college intern for their Patron Services team. Samantha is excited to work alongside DuffyDashboard to highlight the importance of the discount and same-day ticket market.
Pricing and Discount Data
Set your box office up for success with live and historical pricing and discount trend data.
Did you know that last week at tkts 46 listings adjusted their price during opening hours, fundamentally altering the dynamics of the sales day?
Broadway Price Range and Average at tkts
Customer Demographics
Keep your marketing agency ahead of the curve with up-to-the-minute customer demographic data from the same day ticketing market.
Did you know that last week at tkts 5,615 customers were first time Broadway ticket buyers?
Live survey data
Survey: 05/17/24
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Direct-to-customer Video Advertising
duffydashboard isn't just in the cloud. Our live team in Times Square connects shows directly to customers with flyers, QR codes, and good old fashion conversation.
duffydashboard and tkts information badges were scanned 9,113 times last month.
In-Person tkts Customer Portal
duffydashboard is named for Duffy Square, NYC, the home of TKTS. Copyright © duffydashboard, 2024.